The Rolex Submariner 116610LV, affectionately nicknamed the "Hulk" for its vibrant green ceramic bezel and matching dial, cemented its place in horological history before its official discontinuation in 2020. This article delves deep into the life and legacy of this iconic timepiece, exploring its discontinuation, its market impact, its compelling design, and its enduring appeal amongst collectors and enthusiasts alike. We'll examine its price history, explore similar watches, and consider the reasons behind its fervent following, even in its post-production phase.
What Happened to the Rolex Hulk?
The Rolex Hulk's story is one of unexpected popularity and ultimately, planned obsolescence. Released in 2010, the 116610LV was initially met with a degree of skepticism from some within the Rolex community. The bold green, a departure from the more traditional black and blue Submariners, was considered by some to be too unconventional. However, this initial hesitancy quickly gave way to fervent demand. The Hulk's unique aesthetic, combined with the inherent desirability of a Rolex Submariner, created a perfect storm of popularity. Word-of-mouth, online forums, and the ever-growing influence of watch influencers all contributed to the Hulk's ascension to legendary status.
Then, in 2020, Rolex announced the discontinuation of the 116610LV. This announcement wasn't entirely surprising; Rolex regularly updates its models, introducing new references and phasing out older ones. However, the discontinuation of the Hulk sent shockwaves through the watch collecting world. The relatively short production run, combined with its already substantial popularity, meant that the Hulk instantly transitioned from a highly sought-after watch to a highly sought-after *discontinued* watch. This shift propelled its value to unprecedented heights in the secondary market. The announcement itself marked the end of an era for many enthusiasts, solidifying the Hulk's position as a modern classic.
Rolex Hulk Review: A Timeless Design
The Rolex Hulk’s enduring appeal stems from a masterful blend of iconic design elements and a striking, unforgettable aesthetic. At its core, it’s a Submariner, inheriting the model’s legendary durability, robustness, and impeccable functionality. The 40mm Oyster case, water-resistant to 300 meters, is a testament to Rolex's engineering prowess. The unidirectional rotating bezel, crucial for divers, is made from scratch-resistant ceramic, ensuring its longevity and precision.
The defining characteristic, of course, is the vibrant green. This isn't just any green; it's a deep, saturated hue that shimmers and changes subtly depending on the light. The ceramic bezel insert, perfectly matched to the dial, exudes a sense of quality and sophistication that is unparalleled. The luminous hour markers and hands, along with the date window at 3 o'clock, provide excellent legibility in even the most challenging conditions. The Oyster bracelet, with its solid links and comfortable clasp, completes the package, offering both durability and refined style. The Hulk's design is a harmonious blend of form and function, a testament to Rolex's commitment to excellence.
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